The Utah Valentine's Shop
Visit Utah

We helped Visit Utah create Valentine’s Day pop-ups in New York and LA with a charmingly simple proposition: Fall in love with Utah. Get free chocolate. And with so many natural wonders to showcase in the state, we knew falling in love wouldn’t be hard.

The front of the shop welcomed guests into a distinctly orange chocolate shop, with custom Mighty 5-themed chocolate boxes we created and filled with custom-curated chocolates from Utah’s own Solstice Chocolates. We also filled the space with photography of Utah’s breathtaking landscapes, as well as some original postcards for guests to send to loved ones as a not-so-subtle vacation hint.

Meanwhile, in the back of the space, guests were first transported into darkness before then discovering a taste of Utah’s brilliant Dark Skies  – of which Utah has more than anywhere else on earth. Here we recreated the fun of sitting by a campfire, handmade by yours truly, under a starry sky right in the middle of a bustling downtown storefront.

Huge thanks to the incredible team at Visit Utah for being such smart, supportive and active client partners, and to our friends at J/PR for inviting us into this collaboration and being an equally great partner from start to finish!


  • Ideation
  • Location Scouting
  • Experience Design
  • Production Design
  • Graphic Design
  • Props & Set Dressing
  • Full Production Oversight
  • Staffing