Girlboss Rally

Twice a year, Girlboss brings together hundreds of female entrepreneurs and thought leaders to meet, hatch plans, and thrive together at its Girlboss Rally. In Fall 2018, we got the chance to design and produce the biggest Rally yet over its first ever two-day span.

We created a sprawling Rally that activated multiple modes of interaction, from keynotes to community building to a full-fledged makers market that invited attendees beyond the Rally itself. At every turn, we looked for opportunities to create layers to the experience through authentically activating doers, shakers, sponsors and makers who embodied the Girlboss misison.

Chapter 1: Arrivals

Chapter 2: The Rally

Chapter 3: The Activations


  • Venue Scouting
  • Talent Management
  • Thematic Approach
  • Stage Management
  • Creative Direction
  • Event Production
  • Experience Design
  • Fabrication Oversight
  • Graphic Design
  • Furniture & Decor
  • Production
  • Staffing
  • Sponsor Coordination
  • Custom Photobooth