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Burger King knows that people don’t like you messing with their Whoppers. So when they introduced the Impossible Whopper, there was only one way to convince people it’s just as good: Hit the road and get them to try it face-to-face.
We found ourselves a gorgeous Airstream trailer, wrapped it in a custom vinyl, and hit the road like a rock band in a tour bus, inviting people to leave their graffiti at every stop we hit throughout our Southeast tour.
We also brought additional goodies to turn our tour bus into a full-on tailgate - like a merch stand and, of course, custom cornhole boards.
This project was produced in collaboration with MullenLowe.
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