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Inspired by Peacock's three-part event "The Continental: From the World of John Wick," we partnered with our friends at Fever to invite fans into an immersive experience of "the world’s most chic, sophisticated, and dangerously elite hotel in NYC."
Welcome to The Continental invited guests to come spend an evening inside the real location used as the facade of The Continental, the luxuriously fashionable assassins' hotel from the John Wick films and now their prequel TV series.
One little challenge, though: Only the facade had been used in those stories, while the interiors were all sets created on soundstages. Meanwhile, the interior of the experience's building was a defunct sushi restaurant with a distinctly 90s décor. So we had the pleasure of completely transforming the space into a lavish, fully immersive set – one that also incorporated live actors and storylines throughout an unforgettable cocktail experience.
After arriving at the legendary building, guests were given an equally iconic gold coin that they could use to gain admittance into Hollywood's most desirable underworld hotel.
Once inside The Continental, guests became masters of their own fate: they could grab a cocktail and relax, or explore the space and engage with the mysterious characters swirling around.
An "Employees Only" room just off the bar lured bold guests inside to gather critical intel from a Bellhop.
At the balcony level, the most adventurous of guests discovered two additional rooms: Accounts Payable, where they could become official underworld members, and The Kitchen, where a gruesome scene had recently unfolded.
At the end of their stay, guests were led into the deeply disturbing Cellar, where the Manager gave them one last drink at The Continental before kicking them out forever.
Huge thanks to our friends at Fever for inviting us into such a fun project and being a great collaborator and partner along the way.
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